Morrisons joining the womenswear market

Morrisons have just launched their womenswear line, which has clearly come as a result of the success of their Nutmeg children’s range. The collection will include: denim, outerwear and activewear, amongst others.

Since Nutmeg was launched in 2013 (I remember them bringing it into the store I worked in), Morrisons has now become the 20th largest retailer based on volume, as it received 3.1million transactions between January 2015 – 2016. (Drapers, Online)

While M&S are struggling to please the market and moving more into food, Morrisons seem to have understood customer requirements and expanding in the opposite direction to M&S. With supermarkets becoming big names in retail, especially childrenswear, Morrisons is definitely one to watch with their new range.

Online, it shows tops around £10 but as low as £4, with jeans and dresses at £20.

I hope it is in a store near me so I can go and see what they have to offer and feel the quality.

-E x


Leopard Print and Fishnets

If you haven’t seen the fishnet trend then I’d question if you have been hiding in a cave – I am pretty sure even my Mum would have seen it. This weekend, I decide to couple fishnet socks with my new leopard print boots from New Look which I LOVE.


I actually got the boots in the sale as well, which obviously makes me love them even more!

E x

This weeks, must haves

I always tell myself that I absolutely cannot buy any more clothes for a while and then I somehow end up at a till or checking out of my basket online. So this week, the two things I bought that I absolutely could not say no to were:

  1. Daisy Street Patent Chelsea Boot

As a girl who always lives in trainers, I didn’t want to much of a heel and these seems the perfect size for casual day were or evening cocktails and who could say no to that?

Daisy Bank boots – how cute is the box as well?

2. Embroidered Jumper from New Look

I have been looking for the perfect piece of embroidered knitwear for a couple of weeks and I wanted obvious but subtle, if that makes any sense. This jumper is so cosy and soft, which for me if a definitely necessity in knitwear!


E xo

Manchester Art Gallery:Fashion & Freedom

During a visit to Manchester Art Gallery to see the Vogue 100 exhibition, I stumbled across another fashion exhibition: Fashion & Freedom, 1914 – Now, WW1 Centenary Art Commission. The exhibition covered: restriction/release; extreme fashion changes and aspiring and creating.

As a fashion student that is predominately business focussed, it was nice to see how upcoming designers had taken styles/key themes from an era and developed them into amazing designs that I believe fit into the trends of today.


Designers include: Holly Fulton, Roksanda, J JS Lee, Vivienne Westwood, Emilia Wickstead and Sadie Williams. 


The exhibition is on until the 27th November so I would definitely go and check it out..



Missguided Jumpsuit


Missguided Jumpsuit 

I have an huge love/hate relationship with Misguided but this jumpsuit was definitely a LOVE. As a fashion student, I do my best to make the most of any fashion discounts and Missguided have been exceptional generous recently so I thought I’d give them another go. In the past, I have found that the garments do not necessarily fit or feel as they should, which is a common result of fast fashion, but this jumpsuit made me feel a very confident. I recently a lot of compliments about it and not just from drunken bathroom chat…

Missguided have just launched a new collection called ‘Caroline Receveur x Misguided’ which I will definitely be checking out after this success!

Eliza x