Under Armour looking to open first UK store

Drapers reported that the US sportswear giant, is looking to expand into the UK market. Although Under Armour is currently has wholesale accounts and concessions, it is apparently looking to have a store in London.

In 2016, international sales for Under Armer were strong which is an indicator to why they want to make the move to bricks and mortar in the UK. Along with the huge growth in the athleisure trend – pretty much everyone has bought into this trend as the market grew 26.1% in 5 years.

Although I have heard of under armour, its generally from a male perspective and focused on the technology  but naturally, as a keen athleisure follower, I checked out their stuff. The price range is fairly similar to Nike – leggings around £40 with a variety of style aspects.

Whilst I am mainly an Adidas/Nike wearer in the gym, I am intrigued to try out some of Under Armours gear and watch follow how they break into the UK market.

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